Hola! 👋  Ricky here.

I truly appreciate you.

I am deeply grateful that you show up each Sunday to read my newsletter. I work hard on it, and I hope it is relevant and valuable to you.

Thank you. 🙏 

Welcome to edition #8 of the rOS newsletter.

For this edition, you will notice a structure change. Next week, I'll introduce this newsletter's new name and design.

Today's newsletter is brought to you by WarriorCon4!

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The invitation is simple:

🔆 One Reflection

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On Asking the Right Questions:

"Great questions are usually the answers we need. Answers themselves are never helpful if we ask ourselves the wrong questions." - Ricky Figueroa

Share this on Twitter →

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 🔆 One Idea

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One quick tip or idea to get your newsletter game up:

Newspapers are history. Newsletters are the future.

I posted that on Linkedin yesterday, and a reader asked, "And the present?" Another reader replied, "The answer is still newsletters."

My inner-newsletter-geek thought that was beautiful.

One common denominator of wildly successful newsletters is that they all have a consistent framework, structure, format, or however you want to name it.

Here are a couple of simple examples:

James Clear's newsletter: 3-2-1 Thursday's structure

• 3 ideas from him

• 2 quotes from others

• 1 question to consider

That's just the content he delivers, which is why people subscribe.

However, there's more to it. Of course, besides being ridiculously consistent, the real value is in James' simple strategy [read between the lines!]

The Hustle Newsletter's structure:

• Intro

• The Big Idea [primary topic]

• Snippets

• Second topic

• Product Promo: podcast, free resource, or trends [paid subscription].

• Third topic

• Around the Web section

• Tweet or Meme of the day

As with the first example, its structured strategy has more to it.

Sticking to a structure has proved to be highly influential over time. Experiments are constantly being done, but the iteration process is slow.

I'm considering doing deep dives on highly successful newsletters regarding their framework, monetization, and growth.

Is that something you would be interested in?

Let me know by replying to this email with 👍 

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🔆 One Insight  

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35-year-old Canva founder Melanie Perkins got rejected by 100 VCs. Now her $26 billion design startup is ready to take on Microsoft and Google.

Her story is inspiring and insightful. Anyone trying to build something meaningful can learn from how she did it and the vision she carried from the beginning.

This is the insight of the week because I'm personally learning a lot from her and the team's decision-making process, iteration process, and wisdom as core elements for building Ponderer. 

When I want to learn from a great creator, founder, or company, I pay attention to 3 things:

1. The actions they've taken [and why]

2. The actions they're taking [and why]

3. The things they're not telling me [and why]

Perkins, who is Australian, founded Canva with zero Silicon Valley connections. It's now the world's most valuable startup, founded and led by a woman.

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 🔆 One Reel

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All billionaires have this one thing in common: 4 types of leverage.

What could you do using leverage as a tool? Watch this short but insightful reel and the cynics in the comment section. 🍿 

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 🔆 One Tweet

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I came across Ian Clark's story while researching the natural health industry.

One crucial element of unlocking power daily is taking care of your physical, mental, emotional, and spiritual health. 

Don't worry, Dad! All is good over here.

Yes, he reads my newsletter only because I subscribed him manually. 😇

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 🔆 One Tool

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Tool of the week that is useful, free, and feels illegal:

It is called 12ft.io.

Show me a 10ft paywall, and I'll show you a 12ft ladder.

Ok, this one is sneaky but so cool for readers. Not so cool for premium magazines with articles locked by a paywall.

So what does it do for you?

Well, remember that story about Canva's founder, Melanie Perkins?

The story I linked is an article from Fortune Magazine, which is behind a paywall.

You can read it without paying because I added the original link to 12ft.io, which generated a new link that allowed me to read the entire story for free.

Then, I shared it with you.

I know, I know! You don't have to tell me.

I already feel a bit dirty about sharing this tool with you.

I couldn't resist.

Enjoy.

 🔆 One Question

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What is the point of life if you make decisions based on other people's opinions about how you should live?

Share this on Twitter →

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Until next Sunday,

Ricky Figueroa​Founder of Ponderer​

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🔆 p.s. Get unstuck.

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