Welcome to edition #2 of the rOS newsletter!

Two things before we get started:

You can read this edition of the newsletter on rickyhq.com. If you have not read the first edition, you can do so here.

And, between you and I...

Before my wife tries to distract me with her shenanigans...

Here are 3 moves, 2 principles, and 1 insight for the week:

🔆 3 Power Moves

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I. 

When others make you feel guilty about working hard:

For many people like me, our career is an extension of our mission in life. It is so much more than just working to pay the bills. There is a big vision, a driving force behind it. I wouldn't have it any other way, and I doubt I could work this much if it weren't. These are personal preferences. Despite people trying to convince you otherwise, there is no right or wrong.

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II.

Naval Ravikant on taking responsibility:

Doctors won't make you healthy. Nutritionists won't make you slim. Teachers won't make you smart. Gurus won't make you calm. Mentors won't make you rich. Trainers won't make you fit. Ultimately, you have to take responsibility. Save yourself.

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III.

Alcohol as a coping mechanism:

When I feel I need to drink at the end of the day to unwind, it means that whatever is causing anxiety and stress is something that hasn't been resolved.

When you drink, you numb yourself [temporarily] from the reality you have created, silencing your inner voice, and breaking the connection between the message and the lesson you need to come to terms with.

When you stop drinking, everything will get loud, forcing you to confront the things you have not resolved yet. Once you fix those things, your desire to drink goes away because now you feel good and don't want to mess that up.

As with anything worth achieving, the beginning is the hardest.

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 🔆 2 Principles

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I. 

Price vs. Value:

This is a simple idea that can change how you position your offers and how you deliver on the promise of those offers.

How to make a $10,000 offer?

Figure out something that will make someone $100,000, and you can sell something priced at $10,000.

The Offer

• Price: $10,000

• Value: $100,000

The value of your offer should be at least 10x the price.

Another angle on the idea of Price vs. Value:

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II. 

Alex Hormozi on what success boils down to:

A simple equation.

Short-term sacrifice for long-term achievement.

The world belongs to people who can keep doing without seeing the result of their doing.

They can continue to do the activities knowing that just because it hasn't paid off today doesn't mean it will never pay off.

People who have crazy outcomes in life [material wealth, body-building, marriage], whatever it is, it's the people who can do the thing today without seeing the result tomorrow.

They can see it next week, next month, next year, and the longer you can spread the time between when you do something and when you need to see results, the bigger the thing that you can create is, and ultimately, the more successful you can become.

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🔆 1 Insight

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On prospecting potential high-ticket clients:

So many "professionals" are making a big mistake.

Context:

I get tons of DMs on Linkedin from people that have never talked with me.

They start by sending me a "friend request or connection request," and once I accept it, they quickly send me a pitch or something that will lead to them sending me their Calendly link [a scheduling tool] so that they try to sell me on their service.

The problem?

Their mindset, therefore, their approach.

They want to GET something from me.

Their approach screams, "give me what I want," instead of "this is what I did for you."

This is what 99.99% of them do. This is why they fail.

Here is what to do instead:

Let's set the stage here.

Let's say you do not have any influence in the marketplace, the person you want as a client knows nothing about you, and you don't know much about the prospect.

And let's say you want me as your client. I'm your prospect.

Instead of asking something from me out of the bat, implement something I call Permissionless Giving. Before reaching out to me...

Take this simple [not perfect] approach while you're delivering valuable content consistently within the platform you are prospecting on:

[1]

Learn as much as you can about me, what I do, what I stand for, etc.

[2]

Go to my website, sign up for my newsletter, look at my social media activity, etc.

[3]

Identify at least three things I can improve—extra points for linking it to your service.

[4]

Record a screen-capture video using loom or any similar tool.

[5]

The video shows me exactly what those three things are and how to improve them.

[6]

Make sure it is insightful and helpful.

[7]

Now, contact me with the video link [no pitch!]. Expect nothing in return.

[8]

If I have questions, suggest to me a 1:1 video call. If you did a great job with the video, I might be the one offering the call [win!]. While on the call, focus on being helpful, listening, and answering every question.

[9]

If I want to implement your suggestions but don't have the time, offer further support by suggesting your service package or offer.

[10]

Whether we work together or not, feel free to ask me for a quick testimonial or feedback. Then, keep creating helpful content, and over time I will have more and more exposure to your indirect advice, and one day I might hire your services, or perhaps, I might recommend you to friends or even my audience [leverage!]

Give a damn about the person you're prospecting.

Show that you genuinely care.

You'll be surprised by opportunities you never thought possible.

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Just copy and paste this link:

https://rickyhq.com/ros/august-28-2022

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Until next week,

Ricky Figueroa​Creator of RickyHQ.com​Publisher of rOS

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p.s. Ambitious but lazy.

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